![]() ![]() ![]() The move from pilgrimages to purchases shifted the way the UFW sought out financial support. This shifting form of support expanded the scope of UFW support and no longer necessitated an in-person action. With such printing capabilities, the UFW began sending their color, print newsletter publication Food and Justice to financial supporters. By 1980 the UFW expanded with a new social marketing department replete with two high speed presses capable of printing eight thousand four color pieces per hour (Pawel, 2014). ![]() With the aid of Sacramento consultant Richie Ross, these consisted of emphasizing mail and television campaigns, and capitalizing on computer technology and capabilities with the rise of the personal computer (Pawel, 2014). This campaign was part of a new wave of UFW "high tech boycott" initiatives. UFW (39791431102).jpg 3,263 × 5,800 9.81 MB UFW Flag.svg 1,000 × 600 927 bytes United Farm Workers. UFW's efforts to educate the general public on the dangers of pesticides relied on an integrated marketing campaign with several forms of media in 1986: a Wrath of Grapes official posters, "in the field" promotional signage, promotional videos, decals, and buttons (United Farm Workers, 1986b). ![]()
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